Customer Data

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  Data Driven ROI

  How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

  How The Times’ data strategy supports a view of the customer journey from end to end.

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  Acquisition

  How Pandora Manages Trove of Historical Data With the Help of ActionIQ’s CDP

  Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.

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  Data & Analytics

  Getting Marketing Data In Sync, in Real-Time

  As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

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  Data & Analytics

  Customer Data Deluge Overwhelms Brands

  As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.

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  Data & Analytics

  Using Sequential Models to Predict Customer Churn

  When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?