Topic
CTV
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Video Marketing
6 Principles for Engaging Video and CTV Audiences With Creative Campaigns
Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.
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Digital
Five Ways to Boost ROI Through CTV and OTT Advertising
A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.
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Data Driven ROI
The Case for CTV in B2B Marketing
CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.
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Acquisition
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
