CTV
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Online Advertising
Oikos Opts for Streaming With its Super Bowl LX Ad
For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.
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Shopper/Retail
How Sprouts Farmers Market Ended Up in the Biggest TV Show of 2025
When “Pluribus” showrunner Vince Gilligan expressed a desire to film several scenes of his new Apple TV show within an Albuquerque location of Sprouts Farmers Market, the regional grocery store chain had a choice to make.
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Technology
NewFront Presentations Tout Interactive TV Advertising
One big theme of the 2025 NewFronts: consumers are being encouraged to interact with ads through QR codes and gamified experiences.
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Branding/Marketing
Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch
For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.
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Video Marketing
6 Principles for Engaging Video and CTV Audiences With Creative Campaigns
Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.
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Digital
Five Ways to Boost ROI Through CTV and OTT Advertising
A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.
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Data Driven ROI
The Case for CTV in B2B Marketing
CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.
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Acquisition
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
