CRM Archives - Page 97 of 123

Lessons from the Inbox: E-mail Preference Centers

When you get to the point where you are offering multiple newsletters to your subscribers, consider creating an e-mail preference center, or a “Manage Your Subscriptions’ page

Data Driven ROI

Herschell Gordon Lewis on Newsletter Frequency

Herschell Gordon Lewis knows a few things about keeping fannies in seats. He directed cult movie classics like “Blood Feast” and “The Gore Gore Girls,” then repeated that success as a direct mail copywriter. Here’s what he says about e-mail newsletters, and how to keep people opening them.

Data Driven ROI

What Banks Are Doing About Phishing

There’s good news and bad news for banks about phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce recipients to click on a link, go to a Web page and give up their personal information.

Data Driven ROI

CDW Offers Personal Account Managers

CDW has always been ahead of the curve. A traditional mail order company specializing in high-tech products, CDW started a Web site in 1995 and two years later offered online ordering. And it has since developed a multi-channel approach to serve its technically savvy customers.

Data Driven ROI

A Call Center With a Heart

This year the oldest of the baby boomers turned 60. In recognition of this potential market, health insurance firm Humana Inc. is setting up a call center in Tampa Bay, FL to deal expressly with its growing Medicare business.

Data Driven ROI

Real Estate and Recipes: Quantum’s CRM Formula

Those recipes hanging on the refrigerator for peach bread pudding and Grandma’s potato salad aren’t from an old family recipe book. Nope – they’re from your real estate agent. And he wouldn’t mind one bit if you passed them along because it’s his way of staying…InTouch.

Data Driven ROI

What’s New is Old: An Answer to Peppers and Rogers

In their rebuttal to the CRM Cynic, Peppers and Rogers wrote:
We’ve been searching the academic and trade literature for two years and we haven’t found a single example. That’s why we maintain that Return on Customer is in fact that rarest of things in business—a truly new idea.” They should have checked Google.

Data Driven ROI