CRM

• Agencies

  Lessons from the Inbox: E-mail Preference Centers

  When you get to the point where you are offering multiple newsletters to your subscribers, consider creating an e-mail preference center, or a “Manage Your Subscriptions’ page

• Agencies

  Herschell Gordon Lewis on Newsletter Frequency

  Herschell Gordon Lewis knows a few things about keeping fannies in seats. He directed cult movie classics like “Blood Feast” and “The Gore Gore Girls,” then repeated that success as a direct mail copywriter. Here’s what he says about e-mail newsletters, and how to keep people opening them.

• Agencies

  What Banks Are Doing About Phishing

  There’s good news and bad news for banks about phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce recipients to click on a link, go to a Web page and give up their personal information.

• Agencies

  CDW Offers Personal Account Managers

  CDW has always been ahead of the curve. A traditional mail order company specializing in high-tech products, CDW started a Web site in 1995 and two years later offered online ordering. And it has since developed a multi-channel approach to serve its technically savvy customers.

• Agencies

  A Call Center With a Heart

  This year the oldest of the baby boomers turned 60. In recognition of this potential market, health insurance firm Humana Inc. is setting up a call center in Tampa Bay, FL to deal expressly with its growing Medicare business.

• Agencies

  Real Estate and Recipes: Quantum’s CRM Formula

  Those recipes hanging on the refrigerator for peach bread pudding and Grandma’s potato salad aren’t from an old family recipe book. Nope – they’re from your real estate agent. And he wouldn’t mind one bit if you passed them along because it’s his way of staying…InTouch.

• Agencies

  What’s New is Old: An Answer to Peppers and Rogers

  In their rebuttal to the CRM Cynic, Peppers and Rogers wrote:
  We’ve been searching the academic and trade literature for two years and we haven’t found a single example. That’s why we maintain that Return on Customer is in fact that rarest of things in business—a truly new idea.” They should have checked Google.

• Agencies

  Dell Takes One Hell of a Blogging

  Type the phrase “Dell hell” on Google and the world’s most popular search engine returns more than 2.4 million results. Type “Dell sucks” and almost 1.3 million results come back. Dude, Dell has a problem.

• Agencies

  Data Debris

  What’s the hot new medium for marketers? Direct mail. Spending on the old workhorse will grow by 7.5% this year, according to a white paper released by Winterberry Group.

• Agencies

  The CRM Cynic: Why Not Hire Geezers?

  Humana deserves a lot of credit for setting up a call center to serve elderly customers. All well and good. But I have one question. Has Humana thought of hiring seniors themselves to work in the call center?