CRM

• Agencies

  Who Should Write Your Newsletter?

  Perhaps we should start with who should not write your e-mail newsletter. Avoid making the obvious choice of using someone in your PR or marketing department.

• Agencies

  E-Mail Remains the Most Popular Online Activity

  It shouldn’t surprise anyone: E-mail is still the top online activity for adults, according to a new study from the Pew Internet and American Life Project. But search is gaining on it.

• Agencies

  Louise Anderson on Internal Marketing

  Would you like to waste a couple of million dollars? Then launch a CRM program without first educating and incentivizing your staff.
  That’s the view of CRM expert Louise Anderson.

• Agencies

  Don and Martha Deserve Our Praise

  Yet another installment in the ongoing debate over Don Peppers and Martha Rogers. Have they invented something new with Return on Customer? Jill Dyche thinks so.

• Agencies

  Keeping Track of the Moving Van

  Moving is stressful for everyone. But it’s especially hard on college students, who move in and out of dorms every year. In turn, moving companies face tough logistical hurdles.

• Agencies

  The Ignoble Art of Customer Elimination Management

  During what seemed to be a golden era for would-be management experts, an acronym rocketed to the top of the consultant-heap: CRM, for Customer Relationship Management. Ha!

• Agencies

  Financial Services Change Channels

  Call it a case of holding the bean counters accountable: Financial services firms of all stripes are ratcheting up their spending on measurable marketing media.

• Agencies

  Data Debris

  Business-to-business marketers rate telemarketing as their most important lead generation source by a tight margin, according to a survey by Sales Lead Report.

• Agencies

  Naras Eechambadi: Bringing Method to the Madness of Marketing

  The author of “High Performance Marketing: Bringing Method to the Madness of Marketing” (Dearborn Trade Press: Chicago, 2005) explains why marketers need to restructure their organizations and processes in the face of new media, and why so few marketers “listen” to their audience.

• Agencies

  The Shel Horowitz E-Zine Experience

  Everyone likes to save money, both in business and on pleasure. That’s why Shel Horowitz’s e-mail newsletters appear to be flourishing.