CRM Archives - Page 90 of 123

Why Your E-Zine May Be More Important Than Your Web Site

Many marketers see e-mail as a means of driving traffic to their Web sites. But that’s wrong, says Maria Veloso, the author of “Web Copy that Sells” (Amacom).

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Best Buy Uses Data to Place Products

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

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Panasonic Offers Product Info Online

Confused about contrast ratio, or the difference between Plasma and LCD? Panasonic’s automated interactive agent has the answers for you.

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Louisiana Telecom Pursues Post-Katrina Marketing

Some marketing activities are more onerous than others. Take those of East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers on its billing statements.

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How to Deliver CRM Software On Demand

We’ve all heard about On Demand Software Delivery. It occurs when software is delivered to the customer via a network (like the Internet) as a service.

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The CRM Cynic: Lazy Columnist Syndrome

Financial Times has come out with another rant about faulty customer data.
Simon London whined earlier this month that “most of the direct mail I receive is based on information that is inaccurate (I am not, and never have been, a supporter of the Oakland Raiders), out of date (my Honda Accord was written off more than a year ago) or incomplete (since when did British citizenship imply an interest in faux-royal carpet slippers?)”

Agencies