CRM Archives - Page 82 of 123

Call Center Satisfaction in Dollars And Cents

Numbers abound in customer service centers. Without breaking too much of a sweat, marketers are able to track the number of calls received during an hour or a shift; whether representatives are able to resolve queries without needing to consult with a manager; and if calls are handled within a certain period of time. But are these metrics necessarily the most beneficial ones?

Data Driven ROI

How to Build a Media Mix Model

Confused about how to attribute credit for sales and brand-building success? You’re not alone. It’s a hot topic given the level of media spending in digital formats and continued media fragmentation. But there’s a way to do it called media mix modeling. And it should be at the head of every marketer’s priority list.

Data Driven ROI

Search Engine Measurement and Brand Advertising

Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they’re doing it before making a purchase. But what does that mean to brand advertisers?

Data Driven ROI

ROI Buffet

Marketers wondering whether their Web site search engine optimization costs are paying off have a tool at their disposal to evaluate its ROI.

Data Driven ROI

Harley-Davidson E-zines Go Their Own Way

Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the e-mail newsletter sent by their local dealer.

Data Driven ROI

Saltworks Builds Business with E-Zine and Search

Of all the topics featured in e-mail newsletters, few are as narrow as the one covered by Mark Zoske.
Zoske and his staff put out an entire e-zine devoted to a well-known chemical compound: salt.

Data Driven ROI

Why and How to Do a B2B E-Zine

Want to market your own product or service over the Internet? Distribute your own e-zine to your customers and prospects. There are several reasons for doing so.

Data Driven ROI

What to Put in your B-to-B Newsletter

Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here’s a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company to prospects and clients.

Data Driven ROI

Blogs, Podcasts and RSS Are on the Fast Track: Report

Blog, podcast and RSS advertising are among the fastest growing segments in the alternative media industry, accounting for $20.4 million in 2005, according to a new report.

Data Driven ROI

United Online Acquires MyPoints.com

United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.