CRM Archives - Page 70 of 123

Five Keys to an Effective Marketing Dashboard: Part Three

In the pressure of today’s business environment to produce quantifiable results, the challenge of measuring marketing effectiveness has been, well, perverted.

Data Driven ROI

Survey Asks: Are Marketers Measuring Up to ROI?

For all the noise about marketing analytics’ importance, there’s very little actual spark. A survey of marketing professionals revealed that more than half believe their dashboard use, marketing ROI technology use or projections employing ROI planning is weaker than it should be.

Data Driven ROI

How to Prove the Value of Your Database

If you’ve been in direct marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable results measurement. However, you should consider creating an enterprise-wide control group–to help you determine the value of your database marketing program.

Data Driven ROI

Tip From Tooker: Set up ROI Measures in Advance

If there is a single inviolate rule in database marketing, this is it. It’s just amazing how often otherwise very smart marketers discover that they’ve put a campaign, a new product launch, sometimes even an entire database marketing program together without first determining with specificity how they’re going to measure it on the backend to figure out how much money they made or lose in the effort.

Data Driven ROI

Marketers Short on Analysis and Measurement Skills, Study Shows

Marketers need to acquire new skills necessary, especially in the areas of analysis, measurement and search engine optimization, which are becoming more important than traditional marketing competencies, such as branding and product promotion, a recent study found.

Digital

Bazaarvoice Gets the Word Out

For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”

Data Driven ROI

The Saturn Story

A different kind of company, a different kind of car was Saturn’s original advertising slogan. A lot has been written about Saturn, which was one of the

Data Driven ROI

Does Your “Welcome” Send the Right Message?

A new subscriber “opts in” to receive your newsletter. Great! So you respond with a simple “Thank You” — right?
Not exactly. The right welcome message can—and should—do a whole lot more.

Data Driven ROI

Ads and the Blogosphere

The blogosphere is getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global Internet and counted about 850,000 new posts in the course of a single day. But it’s not just bloggers who’ve taken up RSS, the Really Simple Syndication platform that lets users subscribe to have content delivered to their browsers automatically as it’s posted.

Data Driven ROI

How to Write (and Not Write) E-Zine Teaser Copy

Let’s see how good you are. What is the most important element in an e-mail newsletter (other than the content)? Guess again if you said the subject line. Equally crucial is the teaser copy in the newsletter itself.