CRM
-
Data Driven ROI
Analysis Across Channels
(Multichannel Merchant) It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants knew the answer, we could build optimal contact strategies, spend our budgets in the most-efficient ways, produce the greatest returns with the perfect marketing mix,
-
Data Driven ROI
Join? Yes. Stick? Well
Is your wallet stuffed with loyalty cards? If so, you’re not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in
-
-
Data Driven ROI
Loyalty Library: The Seven Key Elements of Best Customer Management, Part One
Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.
-
Data Driven ROI
See You in December: E-Mail Helps Ski Resort Stay in Touch
(Direct) Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest.
The firm stays in touch with skiers even during off months through a CRM program in which e-mail messages are tailored to their profiles. And, as is the case every May, its marketing department is busy promoting summer products and activities.
-
Data Driven ROI
COLLOQUY Corner: Understanding Attrition
Customer loyalty programs have a proven track record of stemming attrition through the targeted application of tangible rewards, coupons, rebates, or special treatment and recognition.
-
Data Driven ROI
Best Practices in Data Mining: The Second Five Commandments
(Multichannel Merchant) Best-practices marketing database content provides a consolidated view of all customers and inquirers across all channels. The complete history of transactional detail must be captured.
-
Data Driven ROI
Bank on It
Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.
-
Data Driven ROI
See You in December
Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during
-
Data Driven ROI
The Better Newsletter
Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it