CRM

• Data Driven ROI

  Engaging Consumers in the Virtual Neighborhood

  Huge numbers of consumers are posting profiles on social networking sites like MySpace and FaceBook. How can marketers take advantage of these communities? From an engagement perspective, one of the most successful ways are viral downloads. Click here to learn more.

• Data Driven ROI

  Dell Shutters Texas Call Center

  Dell Computer Friday closed its call center in McGregor, TX, laying off as many as 500 people, according to wire service reports.

• Data Driven ROI

  Merkle Hires Paul Bowman As Managing Director of Customer Strategies

  Database marketing agency Merkle has hired Paul Bowman to serve as managing director of customer strategies.

• Data Driven ROI

  The Role of Loyalty in Communication Plans

  Sure, loyalty programs can help merchants build their house files. But they can do much more than that. Click here and find out why they can be used to deliver triggered messages to drive better response rates.

• Data Driven ROI

  International Flair

  Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.

• Data Driven ROI

  Cluster Bombing

  Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.

• Data Driven ROI

  Doing Their Homework

  Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we’ve been fortunate to observe the richness, value

• Data Driven ROI

  MEDICINAL PURPOSES

  Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.

• Data Driven ROI

  THE CONVERSATION MATURES

  High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.

• Data Driven ROI

  An Underserved Market

  OK, we know it’s a stereotype: Hispanics are loyal to their families.

  But not all are loyal to brands