Creative Campaigns

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  Digital

  Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’

  We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.

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  Profiles & Campaigns

  How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification

  The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.

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  Social

  Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns

  How the CPG brand views fragmentation as both a challenge and an opportunity.

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  Engagement

  Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign

  We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.