CPG Marketing Archives - Chief Marketer

Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media

Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.

Loyalty Marketing

Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

Demand Gen

10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour

Takeaways from the company’s national mobile tour.

Demand Gen

CPG Brands Lean Into Quirky Culinary Events to Engage Consumers

Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.

Data & Analytics

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

How Tide is getting creative with marketing tactics within a category many consider to be unsexy.

MarTech

PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases

How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

Acquisition

Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium

Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.

Engagement

Brands on Fire: Chocolate Brand Supports an Actual Russell-Stover Wedding

We spoke with Russell Stover’s VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

Acquisition

How Georgia-Pacific Uses Viewership Data to Measure Media Spend

Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.

Acquisition

Marketing to Moms Amid COVID-19: Seven Insights for Brands

Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies