Content Marketing Archives - Page 7 of 40

A CMO’s Guide to Hiring Freelance Writers

Here are some tips for working well with freelancers to get marketing content that will engage your readers.

Using the Buyer’s Journey to Evaluate Content Marketing Success

Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.

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Putting B2B Content Marketing into Context

Creating connective pathways and creating context can help amplify the power of your BB content marketing strategies.

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The Essential Role of B2B Content Marketing

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

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The Huge Opportunity B2B Content Marketers May Be Missing

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

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Key Questions about SEO to Ask Before Buying a New CMS

SEO is a key consideration when purchasing a new content management system. Here’s some key questions you should ask before investing.

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The Need for Deeper Content Marketing Metrics

Marketers tasked with assessing content marketing ROI and value have their work cut out for them.

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Content Marketing: 5 Things CMOs Need to Know

More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

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Aligning Content Marketing and Personas

Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.

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Google Exec on 4 Best Practices for Content Marketing

Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.