Content Marketing

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  Acquisition

  Quaker Oats’ Novella Stars in Univision’s Jesús

  Quaker Oats reached out to Hispanics this week with
  a multi-part content marketing campaign.

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  Digital

  Content Strategies for Better SEO

  SEO results can be improved by up to 10 times
  with a strong content marketing strategy.

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  Agencies

  American Express Drives Consumers to Experiences with Content

  Lisa Kahn, director global experiential marketing and partnerships,
  American Express shares how it all goes down.

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  Profiles & Campaigns

  State Street and Formlabs Explore the Human Side of B2B Content

  State Street and Formlabs shared their strategies for
  creating an engaging, human connection with content.

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  Demand Gen

  B2B Content: To Gate or Not to Gate, That is the Question

  Gated content is one way to build your lead database, but B2B
  marketers need to resist the powerful urge to gate everything.

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  Profiles & Campaigns

  Second City Works Takes B2B Content Seriously

  For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.

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  Facts & Figures

  Marketers Seek More Sales than Audience Feedback on Content

  Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

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  Acquisition

  How to Make Micro-Moment Magic

  So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

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  Profiles & Campaigns

  Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy

  Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

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  Data Driven ROI

  Want to Reach Millennials? Tell Them a Story

  If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.