Content Marketing
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Social
Don’t Slight Your Brand Web Site in Favor of Facebook
With the full-on race to develop Facebook pages and launch promotions on those sites to build fans, don’t push aside the ol’ tried-and-true brand Web site; home base, Ground Zero for consumers to get an in-depth picture of the brand, discover products, benefits, download coupons, and yes, even access a link to Facebook.
Crate and Barrel, Cabela’s and Wise are examples of brands using their Web home pages as a staging ground for promotions.
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Social
He Said What! Using Social Listening Tools
It’s a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can’t quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user’s message at all, which is why social listening tools are indispensable in the world of online marketing.
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Agencies
Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study
According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season
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Agencies
InterContinental Aggregates Hotel Check-ins with PlacePunch
Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform
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Agencies
Toyota Buzzes New Prius Models with Car Town Game Rewards
Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show
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Social
State Farm Launches Branded Challenges in Car Town Game
National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving
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Social
Virginia Inn Finds Success with Social Buying
The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.
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Social
Are Apps Overrated?
A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps
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Social
Social Media, WOM, New Products, Draw Women To Brands
Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17