Content Marketing

• Social

  AT&T’s Social Exec Talks About Focusing its Facebook Presence

  Social media has led to a lot of great creativity and innovation in digital communications and marketing. It truly enables the whole concept of word-of-mouth marketing by giving users easy tools to share with their network, for ideas to spread beyond our own social circles, and for new ways to connect with brands and products we love. With all that promise it is important, as companies, for us to provide the most effective way to stay fresh with news and information to keep fans, followers, subscribers, and most importantly, customers efficiently informed.

• Agencies

  Social Coupons Add Mobility for Real-time Deals

  As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be redeemed inside a pretty open window of a few months.

• Agencies

  Amex Runs Admin Professionals Gift Card Sweep from within LinkedIn

  Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office

• Agencies

  Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign

  Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them

• Social

  Kenmore Looks to Get Moms Talking with Blogger Campaign

  Everyone knows the Kenmore appliance brand. And that’s both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites

• Agencies

  Kraft Talks Cheese, Communities and ROI

  Kraft finds success in its “Tuesday Night Tickets” promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.

• Agencies

  Universal Studios Sells Tickets to “Fast Five” in Car Town

  Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town.

• Agencies

  Annual Interactive Marketing Survey: More Tools, More Tryouts

  This year’s Chief Marketer Interactive Survey suggests that marketers aren’t waiting to try new tricks to capture online attention

• Agencies

  Corning Spins Glass Into YouTube Gold

  Corning Inc.’s video, “A Day Made of Glass,” has become a major viral hit, at press time scoring more than 10 million views on the YouTube channel

• Agencies

  Fanta Rolls New Global Campaign into Stores: Q&A

  Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.