Content Marketing

• Agencies

  Levi’s Curve ID Builds Buzz with Authentic Blogger Voices

  Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

  The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.

• Digital

  How to Tell If Your Ecommerce Video Is Driving ROI

  Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion

• Agencies

  Frito-Lay Thanks Fans for Record “Likes” after NYC Live Event

  A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.

• Social

  Nescafé’s Path from Soft Launch to Walmart to Facebook

  It was 2008 when Nescafé launched the coffee system, Dolce Gusto, amid a competitive category of already established single-serve coffee makers. After monitoring early sales in specialty retail stores sales looked good and a full roll out took place. With all marketing and selling systems in place, it was time to open a Facebook page.

• Social

  AT&T’s Social Exec Talks About Focusing its Facebook Presence

  Social media has led to a lot of great creativity and innovation in digital communications and marketing. It truly enables the whole concept of word-of-mouth marketing by giving users easy tools to share with their network, for ideas to spread beyond our own social circles, and for new ways to connect with brands and products we love. With all that promise it is important, as companies, for us to provide the most effective way to stay fresh with news and information to keep fans, followers, subscribers, and most importantly, customers efficiently informed.

• Agencies

  Social Coupons Add Mobility for Real-time Deals

  As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be redeemed inside a pretty open window of a few months.

• Agencies

  Amex Runs Admin Professionals Gift Card Sweep from within LinkedIn

  Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office

• Agencies

  Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign

  Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them

• Social

  Kenmore Looks to Get Moms Talking with Blogger Campaign

  Everyone knows the Kenmore appliance brand. And that’s both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites

• Agencies

  Kraft Talks Cheese, Communities and ROI

  Kraft finds success in its “Tuesday Night Tickets” promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.