Consumer Marketing
-
Acquisition
Marketing to Moms Amid COVID-19: Seven Insights for Brands
Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies
-
Data & Analytics
Three Ways Technology Can Boost Customer Experience for D2C Marketing
Three ways brands can implement technology to help streamline and control the customer experience.
-
Acquisition
Consumer Technology Brands Shift Marketing Strategies, Push Products for Pandemic
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
-
Acquisition
ADT, Coldwell Banker, TriNet: Brand Marketing Strategies for COVID-19
How ADT, Coldwell Banker and TriNet have approached marketing to consumers in the COVID-19 era.
-
Acquisition
Chaco Footwear Retools Promotional Marketing Programs for the COVID-19 Era
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
-
Acquisition
U.S. Consumer Sentiment and Behavior Shifts During Coronavirus
Despite being somewhat optimistic, 46 percent of U.S. consumers plan to reduce their spending over the next two weeks.
-
Acquisition
SmileDirectClub, Nested Bean Offer Six Insights on Direct-to-Consumer Marketing
Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.
-
Data & Analytics
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
-
Digital
10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
-
Acquisition
Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.
