CMO Corner Archives - Chief Marketer

United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

ROI | Metrics

CMO Corner: On the Convergence of PR and Marketing

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.

Data & Analytics

Landing a Role in the C-Suite: A CMO’s Best Advice

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

Profiles & Campaigns

Three CMOs on What It Takes to Ascend to the C-Suite

Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

Technology

Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce

Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.

Digital

The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

Demand Gen

CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

Acquisition

Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.

Acquisition

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

Brands on Fire: Rumble Boxing CMO on Marketing a Boutique Fitness Brand

We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.