CMO Archives - Chief Marketer

The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

Branding/Marketing

The CMO Role Is Evolving Yet Again

The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position.

Conversations

Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing

We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.

Acquisition

From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment

Strategies to drive sales and marketing alignment in your organization.

Social

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

Acquisition

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.

Video Marketing

United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

Video Marketing

Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot

We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.

Data & Analytics

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

Digital

OPINION: Better Marketing Metrics CMOs Can Give CFOs

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.