Chief Marketing Officer Archives

Report: MBAs More Common Than Agency Experience Among Global CMOs

Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence.

Acquisition

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.

Acquisition

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges.

Data & Analytics

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

Data Driven ROI

The Road to the C-Suite: Top Qualities That Marketers Should Master

Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.

Digital

CMO Corner: Four Chief Marketers Dish on Key Industry Trends for 2022

Four CMOs discuss the most important marketing trends to be tracking right now.

Acquisition

Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.

Data & Analytics

The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur

How the role of the CMO is becoming more data-driven.

Data & Analytics

The CMO Reckoning Isn’t a Coincidence

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Future CMOs

Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.