Catalog

• Agencies

  JPMorgan Buys Arizona Mail Order

  JPMorgan Partners LLC bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc. last month in a nine-figure deal. The new entity,

• Agencies

  Fingerhut Catalog Same as It Ever Was

  The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s

• Agencies

  Lillian Vernon Launches Mastercard

  Cataloger Lillian Vernon has launched its first-ever branded credit card.

• Agencies

  Techniques From the Trenches

  Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

• Agencies

  Stonewall Kitchen Revamps Web Site

  Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

• Agencies

  If You Could Wish Yourself a Techno Solution

  You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

• Agencies

  HP Debuts Post-Merger Catalog

  In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

• Agencies

  GTSI Back in Catalog Biz

  A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells

• Agencies

  Catalog Analysis: Setting Your Price for Customer Acquisition Costs

  Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the

• Agencies

  Small Catalogs Forum: Making the Most of the Merge/Purge

  In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called