Brands on Fire

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  Brands on Fire

  Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation

  Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.

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  Brands on Fire

  Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation

  We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.

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  Video Marketing

  Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship

  We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.

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  Video Marketing

  Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

  The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.

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  Demand Gen

  Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

  Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.

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  Digital

  Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’

  We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.

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  Events

  Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution

  Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

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  Digital

  Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

  We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

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  Video Marketing

  Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion

  We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.

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  Profiles & Campaigns

  Three CMOs on What It Takes to Ascend to the C-Suite

  Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.