Branding Archives - Page 8 of 9

How a Brand Can Recover From Inauthenticity

Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?

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Do Consumers Think Your Brand is Really Relevant?

Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

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Brand Naming: How Not to Name a Brand

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

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A New Website Won’t Fix Your Brand: 3 Common Mistakes

Although digital and brand are permanently joined at the hip, mending your website woes won’t solve all your problems.

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Using Data to Create B2B Brand Advocates

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

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The Best Risk Most Marketers Will Never Take

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

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Chief Marketer Asks…Which Brands Are Best at Customer Engagement?

Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.

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Overcoming Age: Reaching Multigenerational Households

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.