Branding
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Agencies
A 3 Step Brand Architecture Checkup
Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.
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Agencies
How a Brand Can Recover From Inauthenticity
Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?
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Agencies
Do Consumers Think Your Brand is Really Relevant?
Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.
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Agencies
Brand Naming: How Not to Name a Brand
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
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Agencies
A New Website Won’t Fix Your Brand: 3 Common Mistakes
Although digital and brand are permanently joined at the hip, mending your website woes won’t solve all your problems.
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Agencies
Using Data to Create B2B Brand Advocates
The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.
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Agencies
The Best Risk Most Marketers Will Never Take
Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make
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Agencies
Chief Marketer Asks…Which Brands Are Best at Customer Engagement?
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.
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Agencies
Overcoming Age: Reaching Multigenerational Households
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
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Agencies
5 Common Mistakes in Setting Brand KPIs
A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.
