brand values

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  Data & Analytics

  Yes, Brands: Your Position on Social Issues Matters to Consumers

  Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.

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  Acquisition

  Vast Majority of Brands See Partnerships as Central to Growth: Report

  High maturity marketing partnerships contribute 28 percent of overall company
  revenues, while low maturity programs contribute only 18 percent.