Brand Transformation

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  Acquisition

  ADT Brand Transformation Brings Evolution and Innovation

  CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate.
  He talks about the transformation and how his team is getting the word to consumers.

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  Acquisition

  How Sun-Maid is Back in the Spotlight After a Decade in the Dark

  With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
  up into the sunshine targeting a growth goal of $100 million in five years.