Brand Safety

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  Engagement

  Marketing Lessons Learned From the Hollywood Foreign Press Association Debacle

  Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.

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  Acquisition

  Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists

  While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.

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  Acquisition

  Transparency and Safety: Eight Ways to Protect Your Brand From the Noise

  Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.

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  Acquisition

  Top 2019 Digital Marketing Trends and Predictions

  Marketing is in the midst of a digital revolution that’s bringing countless new
  technologies that will all impact marketing this year in their own unique ways.