Brand Experiences
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Branding/Marketing
Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four
How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.
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Branding/Marketing
Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy
Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible’s James Finn, Global Head of Brand and Content Marketing, discusses the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.
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Digital
Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
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Events
Experiential Inspiration: 15 Brand Activations from the Super Bowl
15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.
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Digital
Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’
We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.
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Video Marketing
Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
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Profiles & Campaigns
Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent
We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
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Engagement
Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
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Events
Walmart Launches First-Ever Incubator for Retail Innovation
Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company’s first retail innovation incubator.
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Events
The Return of Cannes Lions: Five Activation-Rich Brand Experiences
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
