Brand Engagement
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Acquisition
Brand Relaunch This Year? Here are Six Tips to Consider
Follow these six tips to help meet your long-term goals for a brand relaunch.
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Demand Gen
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Acquisition
Experiential Marketing Trends of the Year: 10 Case Studies
A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.
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Engagement
The 10 Best Promotional Marketing Ideas of 2019
Take a look at our pick of the 10 best promotional campaign ideas of the year.
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Agencies
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
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Acquisition
Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
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Acquisition
Domino’s Tattoo for Free Pizza Anyone?
Sounds like a great idea, but when too many people lined up to
get tattooed, Domino’s pulled the plug.
