Brand Engagement Archives - Chief Marketer

Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh

A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.

Events

Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets

A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.

Events

Experiential Inspiration: 15 Brand Activations from the Super Bowl

15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.

Events

100 Experiential Marketing Case Studies From the 2023 Ex Awards

Check out these 100 case studies of the year’s best experiential marketing campaigns.

Engagement

Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation

Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.

Events

How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series

Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.

Demand Gen

HBO’s ‘The Last of Us’ Screening and In-World Immersion for VIPs and Superfans

We explore an immersive, in-world experience created for VIPs and fans of HBO’s new series “The Last of Us.”

Engagement

LG Mobile Tour Encourages Consumers to Minimize Their Fashion Footprints

To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.