Brand Activation
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Acquisition
It’s a Freakshow All Right
Michael David Winery launched a face filter app, which allows users to
become their favorite characters from the Freakshow wine brand. -
Acquisition
Gillette in Play at First TwitchCon Outside North America
The event not only expands Gillett’s international eSports activities, but
delivers a host of activations for the expected 14,000 attendees. -
Acquisition
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by. -
Acquisition
How T-Mobile Built a Strong Connection with the LGBTQ Community
Jen Palmer leads the Pride and Allies Employee Network Group. She shares
strategy on marketing to the powerful LGBTQ community. -
Acquisition
Tacos Fall from the Sky at SXSW
SXSW may have ended, but for Torchy’s Tacos
the halo of its marketing stunt lingers on. -
Acquisition
3 Steps for Using Audience Culture to Improve Brand Marketing
Targeted demographics are often too broad or general to resonate with a
specific segment of consumers for brand marketing. -
Acquisition
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology. -
Acquisition
Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day
The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.
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Acquisition
Why John Hancock’s NFL Rookie Social Blitz Worked So Well
After resetting its mission, a new digital and consumer centric brand
strategy and campaign found millions of interested viewers. -
Acquisition
Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey
Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life.
