Brand Activation
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Acquisition
A Roundup of Some of the Hottest Father’s Day Brand Activations
From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations. -
Acquisition
UNO Spices Up its Value Platform and Customers Come Running
UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships. -
Agencies
Hickory Farms Recharges with a Spot-On Digital Marketing Strategy
After a 10-year drought of marketing investments, a powerful digital
marketing machine drove impressive eight percent year-over-year growth. -
Acquisition
A Small Protein Brand Makes a Big Play to Grow Marketshare
Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is
reinventing the brand—and marketing too. -
Acquisition
Barbie Takes on Closing the Dream Gap For Girls
Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes. -
Acquisition
AXE and Cizzorz Ask Video Gamers to Bring it On!
AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all. -
Acquisition
Cheez-It to Drop Clues to Secret Bunker Full of New Snap’d Snacks
On May 14, the brand will begin posting clues on
Twitter and the hunt will begin. -
Digital
The Amazing Brands that Rank Tops in Viral Sharing
From Allstate to Betty Crocker to Arby’s, read about the brands that
created campaigns that drew incredible viral sharing. -
Acquisition
Puerto Rico’s Brilliant Marketing Elbows Hurricane Maria Out of the Picture
Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.
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Acquisition
What if Everyone Loved Like a Mother?
Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world
would look like if everyone loved like a mother, even if they’re not your mother.
