Brand Activation
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Acquisition
Stanley Thermoses Appeared in Iconic Films: Can You Name Them?
A new promotion from Stanley food and beverage containers challenges consumers
to identify 40 films where its products have appeared over the past four-plus decades. -
Acquisition
Land O’Lakes Features Female Farmers who Attract Millions of Viewers
Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes. -
Acquisition
IHG Hotels & Resorts Plunks Down its Largest Single Marketing Investment in a Decade
Heather Balsley, svp of global marketing, mainstream brands, at
IHG Hotels & Resorts takes us through the strategy and execution. -
Acquisition
Codes on Cans Drive Pringles New Esports Deal
In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin. -
Digital
Olive Garden Has Loyalists in a Frenzy Over Lifetime Pasta Passes
Fifty passes will be up for grabs on Thursday for $500 each. Don’t delay.
There’s only a 30-minute window to purchase one. -
Acquisition
Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers. -
Acquisition
Barefoot and Mindy Kaling Deliver Laughs to Sell Wine-to-Go
Kaling introduces the wine through a series of short and funny videos showing how
hilariously difficult it would be to take three glasses of wine with her wherever she goes. -
Acquisition
Crocs Plays on Lovers and Haters to Drive Sales
Crocs is using the tension between loyalists and those who find its
shoes distasteful to grow sales and reach new customers. -
Agencies
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together. -
Acquisition
P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
