Big Data
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Data & Analytics
Closing the Gap Between Traditional and Data-Driven Marketing
The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.
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Data & Analytics
A Simple Process for Tackling Disparate Data Sets
While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.
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Agencies
Three Ways Big Data Will Change Marketing Offers in 2015
At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.
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Agencies
Marketers Embracing Data-Driven Practices
A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
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Agencies
Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.
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Data & Analytics
Webinar: Overstock’s Transition to Data-Driven Marketing
Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.
