B2B Marketing Archives - Chief Marketer

5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing

Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

Marketers

Clicking With B2B Customers: 4 Lessons From B2C Marketing

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.

ROI | Metrics

5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging

Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.

Acquisition

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

Email

OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex

11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads.

Demand Gen

Cracking the Code on B2B Buying Groups: 3 Insights for Marketers

With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today’s dynamic B2B buying groups.

Data & Analytics

How to Elevate B2B Buyer Personas Through Strategic Survey Insights

Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.

Data & Analytics

Knowing Your Customer—When Your Customer Is a Business

KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.

Social

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.

Acquisition

REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key takeaways.