Automotive Marketing

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  Data Driven ROI

  General Motors Partners With NBCU, Advances First-Party Data Strategy

  How General Motors is making progress with its first-party data strategy.

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  Engagement

  Cadillac Discusses Its Immersive Storytelling Vehicle for the LYRIQ, The ELECTRIQ Theater

  Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.

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  Data & Analytics

  Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers

  Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.

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  Demand Gen

  Lexus Unveils a Concept Car Designed by the Twitch Community

  We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.

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  Acquisition

  Brands on Fire: Honda Launches Civic on Twitch for Gaming Community

  When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.