automotive Archives - Chief Marketer

Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation

Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.

Acquisition

Brands on Fire: Honda Launches Civic on Twitch for Gaming Community

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

Engage & Convert

Ford Activates COVID-Friendly Ride-and-Drive Experience to Launch New Bronco

For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.

Profiles & Campaigns

Hybrids Powering Automotive Marketing Disruption

Green tech is forcing automotive manufacturers like
Hyndai and Accura to get more creative in their marketing.