American Express

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  Events

  How American Express’ Annual Business Class Live Celebrated a Decade of Events for SMBs

  The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.

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  Data Driven ROI

  DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

  We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.

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  Digital

  American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

  The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.

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  Acquisition

  Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American Express

  Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand’s Business Class initiative.