AI Archives - Page 3 of 6 - Chief Marketer

Digital

GenAI in 2024: Three B2B Marketing Predictions

How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.

Technology

Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication

How marketing and PR can work together on integrated, AI-driven strategies.

Digital

Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds

Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.

Events

INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events

The results of Event Marketer’s latest Pulse survey, on AI in events.

Technology

Weighing AI’s Risks With Its Benefits to the Marketing Industry

While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.

Technology

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.

Data & Analytics

The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI

The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.