AI Archives - Chief Marketer

How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.

AI

Everpure’s Rebrand Reflects the New Rules of B2B Marketing in the AI Era

Everpure CMO Lynn Lucas dishes on the company’s rebrand, how AI is changing marketing and why trust remains a critical differentiator in B2B.

CMO Council

AI Finds the Pattern. Human Marketers Break It.

In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.

AI

8 Ways to Use AI in Marketing, According to Anthropic’s Austin Lau

Insights and best practices for marketing teams experimenting with the Claude and other LLMs, according to Anthropic’s growth marketer Austin Lau.

CMO Council

The Real Power Partners: AI and the Human Marketer

Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing machine intelligence with human judgment.

Possible 2026

Backstage With Chief Marketer: Chief Growth and Marketing Officer Esi Eggleston Bracey at POSSIBLE 2026

At the 2026 POSSIBLE conference, Chief Marketer sat down with Chief Marketing and Growth Officer Esi Eggleston Bracey, formerly of Unilever, to discuss her session at the show, her forthcoming Marketer of the Year Award from AMA, her thoughts on marketing leadership and much more.

Tech & AI

Can AI Read Your Homepage?

New data from Adobe finds that AI can’t read a quarter of a retailer’s homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data.

Campaigns

Education Platform Pearson Uses AI To Rewrite Its Past

Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]

CMO Council

Five Structural Repairs for Marketing Organizations to Pass the AI Audit

AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.

Marketers on Fire

Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI’s Role in Marketing and QuickBooks’ Latest Campaign

Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.