advertising
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Social
8 Best Practices for Facebook Advertising
Here’s eight best practices to help reduce wasted ad spend
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Profiles & Campaigns
Automated Insights Help Keurig Refine Advertising
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
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Profiles & Campaigns
PGA Sponsorship and TV Campaign Boosts Sentry’s Profile
A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.
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Agencies
Marketers Everywhere: Ad Blocking Isn’t Scary
Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.
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Agencies
Airbnb Ads: You’re “Never a Stranger”
Airbnb’s new ad campaign, “Never a Stranger” relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.
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Agencies
2015 NCAA Tournament Round-Up
As the country’s best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.
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Agencies
Can Ad Blockers Change Our Online Experience?
How will the growth of ad blocker software affect the digital advertising industry?
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Agencies
Kellogg’s Shifts Marketing to Dark of Night
Kellogg’s “While You Sleep” campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.
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Agencies
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
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Global Mobile Advertising Market: $5.3 Billion in 2011
According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.
