advertising
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Acquisition
Walmart Partners With Trade Desk to Build Demand-Side Advertising Platform
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.
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Agencies
How Agencies Can Help Brands Weather Crises
How agencies can help brands create stability amid the chaos of another tumultuous year.
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Acquisition
Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
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Video Marketing
Discovery Strategy Behind Upcoming DTC Streaming Product
Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.
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Acquisition
Spotify Acquires Podcast Monetization and Publishing Platform Megaphone
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
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Digital
How B2B Marketers Can Use CTV and OTT to Connect With Customers
B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.
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Acquisition
How Georgia-Pacific Uses Viewership Data to Measure Media Spend
Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.
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Acquisition
NBCUniversal’s Peacock AVOD Service Launches Amid Pandemic Streaming Boom
The content streaming market is getting crowded: The latest is NBCU’s Peacock.
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Demand Gen
Newsjacking Best Practices: Aviation Gin Hitches Ride on Peloton Controversy
Aviation Gin has capitalized on the media frenzy surrounding Peloton’s holiday ad. But there are best practices to keep in mind when employing this marketing tactic.
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Profiles & Campaigns
Caterpillar Digs Into Emotional Side of B2B Marketing
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.
