Advertising Campaign

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  Demand Gen

  Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

  Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.

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  Data & Analytics

  Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose

  A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.

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  Acquisition

  Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium

  Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.