advertising Archives - Chief Marketer

6 Principles for Engaging Video and CTV Audiences With Creative Campaigns

Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.

Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.

Data & Analytics

A Programmatic Approach to B2B Advertising in 5 Steps

A five-step approach to strategically master programmatic advertising for B2B audiences.

Video Marketing

Discover CMO Jennifer Murillo Shares Strategy Behind Pre-Game Super Bowl Spot

We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.

Video Marketing

What to Expect From 2024’s Crop of Super Bowl Ads

As we get ready for the Big Game next weekend, Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. Here’s what marketers can expect from this year’s spots.

Demand Gen

How Three Brands are Using OOH to Amplify Gamification Strategies

While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.

Agencies

Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends

Klarna’s CMO discusses retail media, consumer trends, retention strategies, and more.

Video Marketing

Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion

We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.