Trying to sell your firm? Now’s not the time. That big wave of marketing mergers and acquisitions is over.
Investment banking firm Petsky Prunier tracked 140 marketing transactions in the fourth quarter. They amounted to $4.7 billion, a 42% decline from the same period in 2007.
Moreover, interactive advertising saw a sharp drop in deals. Petsky noted 167 in the sector last year totaling about $3.2 billion, but overall transactions were down 29% and estimated dollar value was five times lower than 2007.
Other recent studies show similar results.
According to a report from investment bankers Peachtree Media Advisors Inc., there were 707 online media mergers or capital transactions last year, compared with 615 in 2007. But fewer large deals were made and access to capital was
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