StrongMail has acquired The Email Advisor, an email marketing consultancy firm with a focus on email strategy and channel optimization. Terms of the acquisition were not announced.
The Email Advisor acquisition strengthens StrongMail’s creative and strategic expertise in key industry verticals, including consumer packaged goods, travel and hospitality, and associations.
The Email Advisor specializes in production, creative and strategic services that help companies maximize the effectiveness of their email marketing programs. The unit, which is based in Saint John, IN, will become part of StrongMail’s Strategic Services operations.
“The demand for our Strategic Services has grown exponentially over the past year, and this acquisition of The Email Advisor provides us with additional expertise and resources for enabling our customers to realize the full marketing potential of email and social media,” said Sam Cece, CEO of StrongMail, in a statement.
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