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From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
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Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact
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5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging
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The Illusion of Brand vs. Demand Marketing
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How to Elevate B2B Buyer Personas Through Strategic Survey Insights
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Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
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How to Evaluate GenAI Tools: Considerations for Marketers
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REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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How To Get More Bang For Your Buck With a Retail RFP
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OPINION: Better Marketing Metrics CMOs Can Give CFOs
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CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
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Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
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IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
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Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
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CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
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How Marketers Can Prepare for a Cookie-less Future
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How OOH Advertising Might Play Out Post-Pandemic
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Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
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CFOs: The Marketer’s Key to the C-Suite
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Three New Instagram Tools for Social Media Marketers
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Solutions for Marketers Using a Zero-Based Budgeting Approach
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INFOGRAPHIC: Five Insights From the 2020 Chief Marketer B2B Marketing Outlook
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