Storable Listings from eStara Plug Directory Leaks
Click-to-call and call tracking are growing in popularity as ways to monitor the gap between online marketing and offline sales. Onlne directories and Internet Yellow pages sites offer the features to the businesses they list not only as a convenience to shoppers but as an important metric to let those advertisers source their call traffic. That helps the directories and IYPs by crediting them with generating phone sales leads.
But if consumers simply note down business-listing numbers for later use or call a second time using a click-to-call number, that credit can evaporate. Advertisers lose visibility into that call data, and the directories lose some of the shine from the return on investment they can show their clients.
Call-based conversion enhancer eStara announced this week that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.
EStara, a division of e-commerce provider ATG since its acquisition last September, is rolling out the Save & Send feature as part of its Click Suite for Local Search. Other capabilities in the product suite include click to call services, call tracking, and call recording.
Visitors to online directory, search or classified sites that subscribe to eStara
