HOME | -> | Consumer Marketing | -> | Data & Analytics | -> | Stop & Shop's Ecommerce-Focused First-Party Data Strategy |
More
![](https://chiefmarketer.com/wp-content/uploads/2024/01/ai-90x70.jpg)
3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
![](https://chiefmarketer.com/wp-content/uploads/2024/04/shutterstock-2295522589-90x70.jpg)
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
![](https://chiefmarketer.com/wp-content/uploads/2024/02/cookie-90x70.jpg)
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
![](https://chiefmarketer.com/wp-content/uploads/2024/03/screen-shot-2024-03-21-at-42404-pm-90x70.png)
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
![](https://chiefmarketer.com/wp-content/uploads/2024/03/marketing-90x70.jpg)
Marketing Is Not a Foreign Language
![](https://chiefmarketer.com/wp-content/uploads/2020/10/istock-653137006-90x70.jpg)
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
![](https://chiefmarketer.com/wp-content/uploads/2024/02/shutterstock-2042898281-90x70.jpg)
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
![](https://chiefmarketer.com/wp-content/uploads/2023/05/istock-1387376319-90x70.jpg)
When AI-Generated Customization Goes From Personalized to Creepy
![](https://chiefmarketer.com/wp-content/uploads/2024/01/screen-shot-2024-01-25-at-12523-pm-90x70.png)
LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
![](https://chiefmarketer.com/wp-content/uploads/2024/01/screen-shot-2024-01-21-at-104720-am-90x70.png)
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
![](https://chiefmarketer.com/wp-content/uploads/2024/01/shutterstock-1561815367-90x70.jpg)
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
![](https://chiefmarketer.com/wp-content/uploads/2023/07/marketers-on-fire-logo-stacked-fire-700w-1-90x70.png)
Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
![](https://chiefmarketer.com/wp-content/uploads/2023/07/istock-1401674301-90x70.jpg)
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
![](https://chiefmarketer.com/wp-content/uploads/2023/12/gatorade-gx-group-bottle-shot-90x70.png)
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
![](https://chiefmarketer.com/wp-content/uploads/2023/12/holiday-marketing-frenzy-660-x-320-1jpg-90x70.jpg)
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
![](https://chiefmarketer.com/wp-content/uploads/2023/11/discover-spot-90x70.png)
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
![](https://chiefmarketer.com/wp-content/uploads/2023/02/istock-1424623725-90x70.jpg)
Landing a Role in the C-Suite: A CMO’s Best Advice
![](https://chiefmarketer.com/wp-content/uploads/2023/09/peets-disloyalty-program-90x70.jpg)
Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft
![](https://chiefmarketer.com/wp-content/uploads/2023/09/ai-pic-90x70.jpg)
Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication
![](https://chiefmarketer.com/wp-content/uploads/2023/07/marketers-on-fire-logo-stacked-fire-700w-90x70.png)
Marketers on Fire: UScellular CMO and SVP Eric Jagher
![](https://chiefmarketer.com/wp-content/uploads/2023/08/behr-5-copy-90x70.jpg)
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
![](https://chiefmarketer.com/wp-content/uploads/2023/07/istock-1401674301-90x70.jpg)
Key Considerations For Data Privacy Compliance Amid New U.S. Laws
![](https://chiefmarketer.com/wp-content/uploads/2023/06/screen-shot-2023-06-27-at-115808-am-90x70.png)
Webinar: How Successful Brands Deliver Personalized Experiences
![](https://chiefmarketer.com/wp-content/uploads/2023/05/istock-1387376319-90x70.jpg)