Staples Launches Back to School Promo

Posted on by Chief Marketer Staff

Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party.

To enter the Rock Your Locker sweepstakes, visitors register at RockYourLocker.com. Daily prizes will be awarded including a limousine ride for a week to school, $500 in cash, a gaming system and a trip to Los Angeles with friends.

Some 1,500 prizes will be awarded every day of the promotion though Sept. 12. The sweeps targets young adults ages 13 to 20

The site also acts as an online community where people can stuff virtual lockers, answer a poll, complete a personality quiz and play online games for a chance to earn points to win more prizes.

In-store P-O-P and online marketing supports the promotion. Alloy Marketing + Promotions handles the sweepstakes administration.

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