Multichannel Strategies For Connecting With Customers
Learn how three major brands—Delta Faucets, Plum Organics and Coca-Cola— injected one unusual pathway along the multichannel roads they rely on to connect with consumers in an unexpected way
Special Reports
Special Report: Using Technology Solutions to Fuel Social Engagement
Technology solutions are making that process easier for marketing teams by automating the creation of content aimed at driving engagement, as well as allowing the creation of custom social audiences that are based off of existing CRM data that marketers already have.
Getting Private Brands Right
Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.
The Modern Era of Shopper Marketing: Technology
The shopper marketing standard—crunching consumer data to gain insights that lead to campaigns, communications and other marketing messages—is entering the modern era to advance shopper marketing efforts that impact consumers in real-time, often using state-of-the-art technologies.
Immersing Customers in Event Marketing
In this Special Report, learn to immerse customers in an event marketing experience to create engagement before, during and after a live event.
How Marketers Are Leveraging Micro Influencers
Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.
