FREE SPECIAL REPORT:
A Happy Marriage: E-Mail and Social Media
Executive summary:
So you say you want to make social media part of your integrated media campaign, but you can’t figure out how to make it profitable. E-mail may be your ticket into the in-crowd. As Beth Negus Viveiros reports, many marketers are using e-mail to help boost the ROI of their fledgling social engagements.
Read what metrics you should consider, what techniques work and what mistakes you should avoid.
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